by Shiso on November 8, 2010
Utada Hikaru released the PV for “Goodbye Happiness” today, and reportedly, the PV was directed and conceptualized by the singer herself.
甘いお菓子 消えた後には
さびしそうな男の子
雲ひとつない Summer day
日に焼けた手足
白いワンピースが 汚れようがお構いなし
無意識の楽園
夢の終わりに 待ったは無し
ある日 君の名を知った
So Goodbye Loneliness
恋の歌口ずさんで
あなたの瞳に映る 私は笑っているわ
So Goodbye Happiness
何も知らずに はしゃいでた
あの頃へはもう戻れないね
それでもいいの Love me
考えすぎたり やけを起こしちゃいけない
子供だましさ 憂き世なんざ
人は一人になった時に
愛の意味に気づくんだ
過ぎ去りし Days
優しい歌を聞かせて
出会った頃の気持ちを
今でも覚えてますか
So Goodbye Innocence
何も知らずにはしゃいでた
あの頃へはもう戻れないね
君のせいだよ Kiss me
Oh 万物が巡り巡る
oh oh oh daring daring 誰かに乗り換えたりしません
Only you
ありのままで 生きていけたらいいよね
大事な時 もうひとりの私が邪魔をするの
So Goodbye Happiness
何も知らずにはしゃいでた
あの頃へ戻りたいね
Baby そしてもう一度 Kiss me
So Goodbye Happiness... Loneliness...
After the sweet candy has disappeared
A sad looking little boy
On a cloudless Summer Day
Sunburnt hands and feet
Careless if her white one piece gets dirty
An unconscious paradise
I waited after the dream, but nothing
Then one day, I learned of your name
So Goodbye Loneliness
Singing along to a love song
Reflected in your eyes, I’m laughing
So Goodbye Happiness
We can’t return to those times
When we were naive and energetic
But that’s okay
Love me
You can’t overthink it or get too desperate
Don’t fool yourself
It’s a tough world
When humans find themselves all alone
Is when they realize the meaning of love
These fading passing days
Let me hear a gentle song
Do you still remember, to this day
The way we felt around the time we met
So Goodbye Innocence
We can’t return to those times
When we were naive and energetic
It’s all your fault
Kiss me
Oh everything goes round and around
Oh Darling Darling I’m not going to move on to someone else
Only you
Wouldn’t it be great if we could just live the way we are?
At crucial moments, my other self blocks my way.
So Goodbye Happiness
I want to return to those times
When we were naive and energetic
Baby, just one more time
Kiss me
According to Oricon style, Utada participated in staff meetings (even for the smallest details!), and drew up its storyboard. Utilizing only one camera, the PV was taken in one shot.
The PV was stamped with her name written in proper Kanji (“宇多田光”), as opposed to using her recording name (” 宇多田ヒカル”). For those of us who aren’t quite proficient in reading Japanese, both read as “Utada Hikaru”.
The multi-talented artist said, “I wanted to show my fans how I live as “宇多田光 (Utada Hikaru)” – this would exhibit the way I express and act as a person, and not as the artist ‘宇多田ヒカル (Utada Hikaru)’.”
Fans can relive the PV over and over again as a special addition to their pre-order.
2011年起將暫別歌壇的東洋天后宇多田（圖）近來動作頻頻，她挑戰自演自導拍攝新歌「Goodbye Happiness」MV，要讓歌迷看見她不同以往的一面。
而就在日前，宇多田於官方推特上表示，不滿日本環球唱片公司擅自以Utada名義，推出她的英文歌曲精選，要歌迷別多花錢買CD，大姐級主持人和田秋子在新聞節目中批她不懂人情世故，引起風波。
對此，宇多田前天宣佈，她今後所有相關的音樂活動，都統一交由EMI唱片公司整合，她也不再以Utada名義展開海外活動。